Digitize or disappear, that was the message at
the “Digital Publishing and Media 2010” round-table hosted by EMC and HCL in
Hats-off to Lou Giordano and whoever set up the event because this was
indirect selling at its finest. EMC and HCL stayed in the background while
James McQuivey of Forrester Research called publishers (educational, trade, periodical), media, and entertainment companies to action.
Go digital or disappear like the newspapers have, he said. Go digital or lose to someone who will digitize and distribute (think iTunes). Go digital and distribute in multiple formats to a variety of digital devices (think about all the content that can be accessed by your iPhone) or lose customers.
