This is one of those blog entries that's not particularly concerned with answering a question, instead it's more intent on presenting some information and letting the reader figure out what it all means. After all, you can (and should) read vendor announcements, analyst presentations, descriptions of solutions sets offered by systems integrators, "what's hot and what's not" lists etc... but at the end of the day, from where I see it, what matters is who is shopping for what, who is buying what, what's working where (and what isn't), what's being phased-out or replaced...and, of course, how this affects the demand for talent.
Though I attend vendor conferences and read a great deal, my looking glass is shaped primarily by the executives who are ECM leaders in their organizations; the consultants who evaluate, architect, design and implement solutions; developers and configuration specialists, end users who love (or hate) the solutions they've been given to work with; and the developers and administrators who bring apps to life and keep them running.
All of that being said, here's what happened (or didn't happen) in 2010 and what it might (or might not) mean:
1) ECM is dead. Long live ECM.- This little diddy got a lot of buzz this year. For anyone who's unaware, XXX is dead. Long live XXX is a spin-off from the King is dead. Long live the king. The fill-in-the blank format was brought into vogue in 2010 when Arianna Huffington proclaimed that Publishing is dead. Long live publishing and Wired magazine's Chris Anderson proclaimed The Web is Dead. Long live the Internet. So why not be cool and use the same framework when talking about ECM?
After all, it wins attention, leads people to believe you are "in the know" and part of the "smart crowd", and it confuses everyone. I have not spoken to a single ECM professional (who was not employed by a vendor) who wanted to spend a second pondering this topic. The bottom line is that ECM did not die in 2010. Some vendors tried to give it another name, but it didn't catch. And you know what else? If everyone else wants to be labeled something other than ECM, Microsoft will cheer you on. Already a favorite in the collaboration game, Sharepoint will gladly stand up and be counted when folks go shopping for their next ECM solution.