Last month I went to O'Reilly's Tools of Change (TOC) Conference in New York City to learn about how technology is changing the ways in which publishers produce content and in which the public consumes that content.. It's a big, broad subject, and I wasn't there specifically on Brilliant Leap business, but guess who I saw there? Nearly two dozen customers that EMC's Content Management & Archiving division and I have in common.
And yes, I know that vendors can't attend or sponsor every conference at which business opportunities might exist, but...as recently as last November I had attended an EMC co-hosted event “Digital Publishing and Media 2010" that was targeting the same kind but (less receptive) audience.
I found it curious.
The Documentum customers that I spoke to were still in discovery mode; they were exploring what "next steps" they might take to insure their profitability and survival (and they all involved customizing and/or digitizing content and delivering it in multiple formats). Many of them "still" use Documentum as a repository, but they didn't think that Documentum had any new capabilities that would help them move toward the future.
How about the stuff that was presented at EMC's Digital Publishing and Media 2010 event, I had to wonder. Was EMC expecting its partner HCL to show up in all the right places and do all the selling?
