God knows I don’t hold back when I think EMC is off-the-mark with its Documentum offering, so it’s only fair that I sing their praises when they do something to delight.
Now I’ve already written about the company’s “ECM Your Way” vision which promises to make it easy for end users to access, collaborate and interface with Documentum via any means that they choose ( via Box, Cisco Quad, MyDocumentum, Sharepoint etc…) as well as its pledge to deliver these services via any device (the iPad interface is expected first and should become available in the third quarter of 2011).
And as wonderful as those capabilities are, there are others that are more leading edge. They might even help EMC’s customers improve the top lines of their balance sheets.
Imagine that…Documentum might, once again, be about something more than keeping CEOs out of the press, courtrooms and prison.
So, what exactly am I talking about?
First, Documentum actually, finally, seems to have a role within EMC’s overall information management strategy of Store. Analyze. Act. (This was articulated by, Joe Tucci heir apparent, EMC COO Pat Gelsinger )
- EMC’s storage products are the “store”
- Greenplum (Big Data database and analytics) is the analyze
- Documentum xCP is the ACT
An EMC employee who was excited about his future walked me through a demo of how this will work. I’ll either post about it separately or see if EMC can give us a YouTube demo.
Second, EMC IIG Leaders Rick Devenuti and Jeetu Patel both spoke more about “streams of data” than “documents” during their keynotes. And data is where the growth in the information management marketplace will come from. I’m sure that you are not hearing it here first, but “data is the new oil” and EMC seems to know what to do with it.
So, if the folks in EMC’s IIG Group (aka Documentum) can catch-up and innovate as quickly as its EMC siblings (Greenplum, Isilon) and cousin VMare, it stands the chance of becoming a first-in-class, world-class player again.