Brilliant Leap

Shift Happens

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Interwoven held its user conference last week, and they did so many things so very right. In fact, they were so on the money, it baffles me.

"Substance please," I can hear some of you saying. Here's a small taste of my proof:

1) They picked phenomenal speakers, like Guy Kawasaki, who is often considered to be the world's most notable technology evangelist. In case you're unfamiliar with technology evangelism, companies use evangelists to "develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company."

Tell me, what technology vendor wouldn't want its users and developers motivated and trained by Guy? (even if it's for only an hour!)

EMC is Going for a Double Play

There's a question on Linkedin that asks:

"What do you think about content management solutions sold using (the) software as a service (SaaS) approach? From your point of view, can SaaS solutions based on ECM technology (like Documentum, OpenText, Filenet) have success ? "

Here's the answer I gave:

"

Joe Tucci Shops Some More

HOToff the presses: EMC has done it again, they've purchased yet another company.

This time it's Iomega. Remember zip drives? 

There's at least one credible journalist who doesn't get Tucci's purchase, but I wonder if he's been following Chuck Hollis' blog. Chuck announced that EMC was entering the small business and personal storage space ; Iomega has some brand recognition there. The other reason not be surprised is that Iomega rejected previous EMC bids.