Facebook, facebook, you should take a good look at Facebook. Everyone keeps saying this to me.
I don't want thousands of pre-pubescent buddies, I keep saying in response. I don't want to know what their favorite colors are, what bands they listen to, or what's going on this weekend. Maybe I'm old. Maybe I have grown-up friends on LinkedIn. If I want to do the social networking thing, I'll go there.
I'm telling you, look at Facebook, my friends persist. Facebook has opened a platform for developers, your clients will be using it, you need to know all about it.
So, okay, I've agreed. And I've found out that Facebook does have corporate users and that a new term has been coined- enterprise social software. I've even discovered that two of my customers, whom I'm not allowed to name, are using it, but here's a clue: